Profile
Marketing, communication, and design consultant with more than twenty years of experience designing, producing, and managing marketing, sales, advertising, and communication projects in a variety of markets. A professional with entrepreneurial passion, a creative yet pragmatic approach, and a solid foundation of project management and technical knowledge. Proficient designing and producing communication products using industry-standard tools and techniques.
Professional Experience
Domotz, Draper, Utah
Director of Customer Experience
July 2017 to October 2018
Support all marketing activities for a late-stage consumer electronics startup. Leverage creative and technical skills to create company sales and marketing content, including sales collateral, product and brand videos, articles, web articles, social media posts and more. Represent and reinforce the company/brand image in social media, forums, teleconference, and in person. Created content and assets for email marketing to a list of 40,000 recipients. Analyzed SEO, sales funnel, email marketing, and other channels to improve KPIs to grow revenue.
Luxul, Draper, Utah
User Experience Manager
March 2015 to July 2017
Supported marketing activities for a CEDIA channel network infrastructure manufacturer. Played a key role in creating advertising campaigns, product branding, trade show messaging and more. Created and edited product documentation. Represented and reinforced the company/brand image in social media, forums, teleconference, and in person and leveraged those avenues to build and reinforce the brand. Co-designed and produced an extensive packaging system to refresh an existing brand
iRule and On Controls, Detroit, Michigan
Marketing Director
October 2011 to November 2014
Directed all marketing activities for a consumer electronics startup, playing a key role in helping grow the company from one employee to twenty, and build revenue from $250,000 to over $2M. Built a sales process to grow a dealer network from 50 low-volume reseller customers to nearly 1,000 U.S. and international professional dealers. Worked independently and collaboratively to create, deploy, and manage online and print advertising campaigns for two brands and advertised in national publications. Managed and allocated a $250,000-plus marketing budget and purchased advertising products to meet marketing objectives. Managed all SEO, monitored and optimized inbound site traffic with Google Analytics, and managed PPC and Google AdWords campaigns with a $1000+ monthly budget. Designed all marketing materials in-house, coordinated vendors, partners, and event logistics. Worked directly with dealers/customers, acting in sales, marketing, and support roles.
Booz Allen Hamilton, Urbandale, Iowa
Senior Consultant
October 2001 to October 2011
Collaborated with a geographically-distributed team of managers, designers, and developers to create and manage creation of marketing, training, and strategic communication products for government and commercial customers. Managed and supported multiple, simultaneous projects and client deliverables, and coordinated production activities to meet tight deadlines. Designed and developed user-interfaces, interactive media, motion graphics, and photo-illustration, for web-, computer-, video-, and mobile-based training. Hired, managed, mentored, coordinated activities and personal development of junior associates.
Electric Crabb, Des Moines, Iowa
Marketing and Design Consultant
May 1999 to Present
Retained by diverse industry clients to create content for video, display, interactive, and print. Designed, produced, shot, and edited video for sales, marketing, information, and technical applications. Designed and produced communication products in all media, including print, video, audio, and interactive. Designed and implemented multiple successful corporate identity programs, provided digital media consulting services for delivery in various media, and designed, implemented, and launched several large web sites. Consulted with clients to produce print, video, and interactive projects, including a CD-ROM-based pharmaceutical sales promotion and a CD-ROM-based retail sales promotion for Chrysler Corporation.
Brooks Borg Skiles Architecture Engineering, Des Moines, Iowa
New Media Designer
May 1996 to May 1999
Designed and produced high-quality print, video and new media-based communication and marketing products, including architectural renderings for marketing and publication. Designed and produced advertising, proposals, presentation, and display products. Built the firm’s first corporate intranet site, designed a new proposal production process, and created the firm’s first new media working group to advance involvement and utilization of emerging communication and technology.
