“Empowered” ad campaign for Luxul managed switches. The concept was designed to build brand awareness in the CEDIA and AVIXA channels for Luxul’s line of L2/L3 managed switches for HD over IP applications using products from partners like WyreStorm and Just Add Power. Variations of the campaign ran in CE Pro, Commercial Integrator, Residential Systems, SCN, AV Network, and more. Co-created with Clark Roundy and Kenton Smith. Browse a PDF of the ad.