“Empowered” ad campaign for Luxul IP network products. The concept was designed to build brand awareness in the CEDIA and AVIXA channels for Luxul’s complete line of network infrastructure producing, including switches, routers, access points. Variations of the campaign ran in CE Pro, Commercial Integrator, Residential Systems, SCN, AV Network, and more. Co-created with Kenton Smith and Clark Roundy. Browse a PDF of the ad.